Thursday, September 24, 2009

JUARA Product Videos - Metta Murdaya

If picture tells a thousand words, imagine what a moving picture can do. Well, I guess it only tells however many words the speaker says (duh.) But I find in the world of skincare, sometimes words just aren't enough. How many times have I explained to people "this is what it is, this is what it does, and this is why it's great for you," and only the moment when they see/touch/apply/slather/splash (you choose) it on, do they then get it. And by "get it," I mean REALLY understand what it means, what it feels like, what the product is really truly about and why they fall in love with it. The same way that you read a description of an ice cream flavor, and all the poetry just doesn't do the same as giving you a quick taste.
Although I, Yoshiko, and Jill all love meeting people and talking shop about products, sharing skin concerns and helping recommend what's best for them, unfortunately we have to often rely on our samples and lengthy descriptions on the sides of boxes and such to impart to our passion and the real benefits of the product. (And just because our packaging is in French and English doesn't exactly mean that we're hitting 2x the crowd, belive me.) And although descriptive, words on a page may not as easily convey how the products are used and their real benefits, since we do use unique Indonesian ingredients and have a different twist on traditional products (like our Tamarind Tea Hyrdating Toner, for example - no cotton ball needed!) To share our own enthusiasm for our products and bare it all for you in the next best way if we can't give you a hand massage in person, we decided to make some home-grown how-to videos of each product in our own, candid words, with no scripts, no editing, just raw, unadulterated us. In our quirky or dorky modes, we show it as it is. Consider it a sister-to-sister 'this is what this goodie is about' quick video. (Assuming you wanted to talk about products, of course :) ) The videos are found on the individual product pages of our website (or on youtube if you search 'juara skincare.') Not all products have a video yet, but we're getting there...
You'll notice we don't have a hollywood budget, (not even microphones!) Our 'set' is Yoshiko's apartment. Our 'makeup' is well... none, really. Our 'lighting' from the windows before noon, and the 'super high-tech recording gear (ha!)' is my trusty little $125 flip video camera and imovie software in my mac. You won't see me in as many videos as my partners Yoshiko and Jill, but that's because yours truly is working the camera. But we don't think you don't need superstar production quality to explain how our products work and why we're in love with them ourselves; we just hope you appreciate the 'down to earth' production quality, shall we say...
Why even do this? Girls, let's face it - at the end of the day, this is not a power tool we're selling, or a really cool kitchen appliance (love them!) This is an intimate product (and I don't mean that kind if intimate, ahem...) We're talking about taking care of the biggest organ on our body, this porous, living, breathing surface we call skin. We want to make sure you understand our JUARA products, have the right expectations and understanding so there's no disappointment but instead a curiosity and joy to try, and happiness with the results, and if we can't tell you in person with our bag of JUARA, video is the next best thing to showing you. Keeping skin healthy is not only important to our physical health, but also affects mental health - things like self confidence, feeling youthful - all these can be affected by how we look. I'm not going to tout the importance of outer beauty to being the key to happiness, but quite the opposite - beauty comes from within, having confidence in yourself, and great, glowing skin can really bring out your inner radiance - so however we can make that happen for you, let us know and we'll do it! But now, it starts, one homeade video at a time.

If you have a product you'd like to see a video on, or any suggestions on them, please let me know at!

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