JUARA Product Videos - Metta Murdaya

If picture tells a thousand words, imagine what a moving picture can do. Well, I guess it only tells however many words the speaker says (duh.) But I find in the world of skincare, sometimes words just aren't enough. How many times have I explained to people "this is what it is, this is what it does, and this is why it's great for you," and only the moment when they see/touch/apply/slather/splash (you choose) it on, do they then get it. And by "get it," I mean REALLY understand what it means, what it feels like, what the product is really truly about and why they fall in love with it. The same way that you read a description of an ice cream flavor, and all the poetry just doesn't do the same as giving you a quick taste.
Although I, Yoshiko, and Jill all love meeting people and talking shop about products, sharing skin concerns and helping recommend what's best for them, unfortunately we have to often rely on our samples and lengthy descriptions on the sides of boxes and such to impart to our passion and the real benefits of the product. (And just because our packaging is in French and English doesn't exactly mean that we're hitting 2x the crowd, belive me.) And although descriptive, words on a page may not as easily convey how the products are used and their real benefits, since we do use unique Indonesian ingredients and have a different twist on traditional products (like our Tamarind Tea Hyrdating Toner, for example - no cotton ball needed!) To share our own enthusiasm for our products and bare it all for you in the next best way if we can't give you a hand massage in person, we decided to make some home-grown how-to videos of each product in our own, candid words, with no scripts, no editing, just raw, unadulterated us. In our quirky or dorky modes, we show it as it is. Consider it a sister-to-sister 'this is what this goodie is about' quick video. (Assuming you wanted to talk about products, of course :) ) The videos are found on the individual product pages of our website (or on youtube if you search 'juara skincare.') Not all products have a video yet, but we're getting there...
You'll notice we don't have a hollywood budget, (not even microphones!) Our 'set' is Yoshiko's apartment. Our 'makeup' is well... none, really. Our 'lighting' from the windows before noon, and the 'super high-tech recording gear (ha!)' is my trusty little $125 flip video camera and imovie software in my mac. You won't see me in as many videos as my partners Yoshiko and Jill, but that's because yours truly is working the camera. But we don't think you don't need superstar production quality to explain how our products work and why we're in love with them ourselves; we just hope you appreciate the 'down to earth' production quality, shall we say...
Why even do this? Girls, let's face it - at the end of the day, this is not a power tool we're selling, or a really cool kitchen appliance (love them!) This is an intimate product (and I don't mean that kind if intimate, ahem...) We're talking about taking care of the biggest organ on our body, this porous, living, breathing surface we call skin. We want to make sure you understand our JUARA products, have the right expectations and understanding so there's no disappointment but instead a curiosity and joy to try, and happiness with the results, and if we can't tell you in person with our bag of JUARA, video is the next best thing to showing you. Keeping skin healthy is not only important to our physical health, but also affects mental health - things like self confidence, feeling youthful - all these can be affected by how we look. I'm not going to tout the importance of outer beauty to being the key to happiness, but quite the opposite - beauty comes from within, having confidence in yourself, and great, glowing skin can really bring out your inner radiance - so however we can make that happen for you, let us know and we'll do it! But now, it starts, one homeade video at a time.

If you have a product you'd like to see a video on, or any suggestions on them, please let me know at questions@juaraskincare.com!
-METTA MURDAYA

Get your skin in shape, literally, with Skin Fitness Specialist Julie Lindh - Yoshiko Roth-Hidalgo

YOSHIKO ROTH-HIDALGO'S FACIAL EXPERIENCE: I am quite the skeptic when it comes to facials, perhaps because of how sensitive my skin is, but when my business partner Metta came to work one day with buttery soft skin and feeling like her face had been “magically lifted a couple of inches”, I was intrigued. Metta had gotten the facial with Julie Lindh, who is considered one of the most sought-after natural facial rejuvenation experts in NYC. Of Indonesian and Swedish descent, Julie prefers to call herself a skin fitness specialist rather than aesthetician, since her specialty is to add a fitness dimension to her clients’ faces.

I met Julie at Yelo Spa in NYC on 57th Street near Columbus Circle where she sees most of her clients. The first thing you notice about her: Killer skin! The second thing: Julie is brutally honest… no euphemisms there. “You have a lot of calluses on your skin,” she remarks after feeling my skin. Excuse me? “I’ve stopped calling it dead skin cells because my clients don’t really understand. When I call it callus, which is what it really is, they think of their feet and really understand how important it is to remove it.” Indeed, the visual of my cracked heels makes me anxious to exfoliate…

“I call myself a skin fitness specialist because I incorporate machines in all my facials and because like a personal fitness trainer, I teach my clients and their skin. I am not about applying a couple of masks, massaging your skin and making you just feel good. My skin fitness approach is about targeting all 3 layers of your face:
1) First: correct imperfections on the surface: acne, discoloration, wrinkles, etc.
2) Second is prevention: repairing your collagen, strengthening your fibroblast.
3) Third is renovation: Perk things up, build muscle, correct the contours of your face. Here is where I use my photon light current machine which helps stimulate the muscles and create the lift. I start with a low current and increase with subsequent sessions, the same way that a personal fitness trainer will get you started on 5 lb dumbbells and increases the weights to keep your muscles challenged and stimulated. When I do repeated treatments on a client, I may even advise her to eat more protein to feed the muscles. It really is a fitness approach.”

About Julie’s candidness: “If you’re afraid to hear the truth, then Julie is not the person for you. But if you’re ready to get inspired by my approach, I will educate you more deeply, teach your body, your skin and most importantly tell you why I do what I do. I asked her what she considered the most common skincare mistake: “Most people just follow the latest trends, focus on quick fixes, get impatient when they don’t see instant results and then overdose on pretty much anything that promises a short cut. I tell my clients ‘Look at yourself in the mirror everyday of your life and ask yourself everyday how do I want to look in 5 years.’” This common mistake does apparently not apply to Asian clients. “Because Asian skin is so sensitive and takes so much longer to heal, Asian women are very risk averse and won’t try as many new things. For example, they will only use Asian skincare lines but don’t realize that there are differences amongst Asian skin types, too, and they don’t really consider how their individual lifestyle and emotional state has an influence as well. Because Asians are so risk averse with their skincare, they need to find the right person they can trust, in order to try a new approach.”

Freshly inspired by Julie’s philosophy, I laid down on the facials table. Due to my pregnancy, Julie was not able to use the micro current machine on me, but instead targeted the bumps and “calluses” on my skin. She resurfaced my skin with crushed diamonds, followed by a milk acid peel which stung quite a bit. “Breathe… be strong.” She ordered. I took a deep breath and tried to recall Metta’s buttery soft skin. She finally relieved the stinging with a neutralizer, continued with extractions and completed the process by lightly scraping over my face with what felt like a smooth blade. It felt strangely therapeutic. “This is one of my most popular resurfacing treatments, called epidermal leveling. Not a lot of spas offer this service because you have to be exceptionally skilled.” Epidermal leveling is a unique and ancient resurfacing method considered a great exfoliating option for sensitive skin as it does not break capillaries or compromise healthy skin tissue. It not only removes dead skin cells, minimizes fine lines, depth of scars and slowly sloughs off discoloration on the skin, but it also removes unwanted facial hair, which results in a much brighter, even complexion. When Julie was done, not only was my skin buttery soft, but my cheek and chin area looked a couple of shades brighter, since all that fine facial hair was gone. “Don’t worry, it’ll grow back soft, not stubbly,” she said, as if she read my mind.

Enjoy a Complimentary Lindh-Juara Mini-Lift Facial @ Yelo NYC (Sept 2009 ONLY.) Based on Julie Lindh’s Skin Fitness method, the anti-aging specialist incorporates JUARA with her secret techniques which deliver immediate results you can see and feel. This mini-lift facial will revive tired skin, detoxify pores and make you look years younger in one session. This special offer is only available for the first 50 people to redeem this offer in September 2009. Reservations required. Call Yelo Spa at 212-245-8235 to make a reservation. For questions about the facial, please visit http://www.jlskinfitness.com/ or contact Julie Lindh at jlskinfitness@gmail.com.
-YOSHIKO ROTH-HIDALGO

Indonesian facial acupressure = let's look younger! - Metta Murdaya

A friend of mine once told me she saw a woman in a mall in Indonesia who looked remarkably like a much younger version of another friend of hers, known to look the part of an overdone party-goer. You know that look; it's the "too much sun, cigarettes, alcohol, (and you can imagine what else) - with probably way too little sleep and recovery maintenance" look. I believe the term was 'she looked 25 going on 40.' She didn't think twice that it could have been the same person - until a common friend said she was. How did she turn back the clock from years of partying to look younger and healthy over only a few months? Egads. Cosmetic surgery? Apparently not. Her secret? She had been getting the Totok Aura Wajah treatment regularly, which is a form of a traditional Indonesian facial acupressure. Upon hearing that, I of course, thought "I have to try me some of that!" In Jakarta, I found a place that was owned by a family who's father is a master at this craft, Totok Aura - which is a combination of traditional acupuncture + Javanese massage that works to optimize your body's energetic pathways, stimulating your body's organs and nerves so they can work at its optimal levels, leaving your body at its healthiest. (No needles are used, just fingers of the therapist.) This treatment can be for your face, body, and other specialized areas to bring out inner beauty through bringing out your healthy energy in a natural way. In a small, clean building in the Bekasi area of Jakarta, this no-frills, professional, local establishment had several trained therapists to perform this treatment - which is nothing like I'd ever felt before. My therapist, Anita, started with systematically working on key pressure points on my face, starting with my chin, going around the outside of my face, then towards the forehead and around - I wasn't familiar with the pattern her fingers were moving in around my face, but it was indeed relaxing and energizing at the same time. I felt my skin and the muscles below stimulated. Her fingers were amazingly strong; she was about half my size but boy, the power emanating from her fingers was deep, calming, and intense. The facial treatment was 45 minutes long, and it included (at the end,) a homeade fresh strawberry mask that was applied to the face to 'infuse the skin with vitamins,' she said. It was delightfully refreshing. After the treatment - how did I feel? Imagine how you feel after a good workout, but without the out-of-breathness or sweat. That's how I felt. Pretty awesome. My skin felt tighter because I felt the muscles below were more awake, and I couldn't help smiling about it. I could see how regular sessions could make a difference, as with many other Eastern medicine inspired treatments. The holistic benefits of the Totok Aura Wajah are as follows, according to traditional claims:
- Increases circulation, (increased fresh oxygen brought to the area makes skin radiant and glowing.)
- Helps maintain a youthful appearance and helps prevent wrinkles.
- Increases/restores skin's elasticity and suppleness (no skin sagging!)
- Decreases insomnia, strengthens muscles in the face.
- Helps treat headakes, migranes, and vertigo from sinusitis.
- Naturally increases/brings out natural beauty.
(By the way, there are other Totok Aura treatments focusing on the body, breast area, vaginal area (fer real!) and for men, well you can guess where. No dirty thoughts please, it's all for inner health benefits.) This treatment doesn't replace regular facials, but definitely complements them.
I spoke to Dita (daughter of owner) and Ririe (cousin of Dita) about how one trains to be a therapist. She said the first part is to learn how to meditate and control your breathing, as it is in the power of breath that the steady strength and effectiveness of the accupressure (done by the fingers) is controlled. She said one of the requirements is with strength of breath alone, these therapists have to be able to dent a green (not red!) apple with their fingers without nails, and without bending fingers for levarage. (Reminds me of the wax-on, wax-off Karate Kid exercises that train for real battle, ha.) But it's true. Different fingers are used to press on the client depending on the size of the nerve or area targeted. The complexity of the treatment was clearly way deeper than what I could feel on the table, but the effects felt pretty extraordinary. Unfortunately, I don't think it's available in the US, so I resort to a healthy diet, yoga, and taking care of my skin with the JUARA Back to Basics set. But if anyone is in Jakarta and wants to give it a go, I recommend where I went:

Name: Grya Aura (pronounced: gree-ah ah-oo-rah)
Address: Jalan Jatiwaringin, Komp. AURI Waringing Permai, Blok A No. 11, Jakarta Timur.
Tel: +62.21.8616184 (I suggest you call for reservations and directions.)
Email: gryaaura@yahoo.com (And they have a facebook page)
Website: http://www.gryaaura-rinirini.blogspot.com/
(There are other places that are fancier and costlier, but I thought this place was pretty much the real deal. Good stuff.)
-METTA MURDAYA

The Most Natural Exfoliators, not for the squeamish. - Metta Murdaya

So much of the time we talk about how to best exfoliate skin, how get rid of the dead skin and impurities without drying out or scratching and irritating the skin, etc. Technology and natural botanicals can play together in the form of peels, scrubs, washes, etc. But if you're an adventurous soul, come to Asia and try something different - experience the Garra Fish. Little fish that nibble on you and remove your dead skin cells. Your trash is someone else's treasure, and not to mention, food. This, I thought, was the ultimate in sustainability and symbiosis. When I first put my feet in the pool swarming with these fish, I admit I was a bit skeeved. (That's my leg in the picture!) Seeing fish swarm around, gravitating to an incoming leg the way goldfish swim to the surface when they see food was a bit disarming. I had an Empire Strikes Back flashback to the trash compactor scene where Luke and Lea have to contend with creepy crawlies swimming in the dark water they were wading in - except the walls weren't closing in on me (oh yay.) I went with my cousin, and after taking a deep breath, we plunged our feet into the pool of these mini-piranha looking creatures. Yes, I cringed. Yes, I burst out in uncontrolled operatic yelps. Yes, I had to remind my cousin, "keep your hysteria down and for the love of not embarrassing ourselves, scream on the inside!" But after 5 minutes of thinking of pretty clouds and cute puppies, counting to 10 forwards and backwards to stop hyperventilating, I actually got used to the fish and quickly became fond of them. I was cheering them on, "More more! Eat more dead skin! Clean me up!" My cousin was looking fresh skin on her legs, dipping them deeper to attract more fish. After a while, it was really fun. We could see the fish nibbling on our legs, gobbling away, and they did look like they were kissing us rapidly. Admittedly, they were kind of cute. We were laughing and mesmerized. And after we left, our skin was not only incredibly wonderfully smooth, more so than if we used a body scrub - but was is not dry at all! That's the best part. Body scrubs can either be drying or oily, but this gentle and FUN experience left our legs comfortably smooth. All we did was rinse our legs, put on our sandals, and be on our merry way.
Garra Fish / Fish Spa quick facts:
Origin: Hot springs near Kongal, Turkey
Good for: People who want to exfoliate skin, especially people with eczema, psoriasis. People who want a different experience. (Not good for the squeamish, but I still say worth a shot!)
How it got popular: Japanese and Koreans popularized the fish in the form of fish spas. Fish spas can be found also in Singapore, (where I was,) Malaysia, and China.
Where I went: Singapore: Kenko Fish Spa.
You can find these spas in other parts of Asia. If you have gone to one, tell us of your experience and where you went!
-METTA MURDAYA

What to do with pregnancy acne? Some tips and guidelines. - Yoshiko Roth-Hidalgo

I am happy to say that I have had a very easy pregnancy so far, knock on wood. Except my skin. Before I got pregnant, I had dry, very sensitive skin with mild rosacea. Now, I have very oily skin with break outs. We probably all remember our anti-acne program from back when we were teenagers, but what is a woman to do with pregnancy-induced skin problems? What's safe, what's not?

Is it safe to use medicated acne products?
The most common anti-acne ingredients you can get without prescription are Salicylic Acid, also known as Beta Hydroxy Acid, and Benzoyl Peroxide. Salicylic is actually a part of the aspirin family and therefore not recommended during pregnancy. The same applies to Benzoyl Peroxide, which kills acne bacteria, However, with both ingredients, it does depends on how much of it you use and how often. In my research, I read that small amounts of topical salycilic acid or benzoly peroxide are considered safe. Therefore, I occasionally use a spot treatment with 1% Salicylic Acid to target a particularly nasty break-out. Other than that steer clear of medicated product.

There are a few other non-prescription ingredients to be aware of, especially because they are not considered medicated and could easily be overlooked. These include Retinol, Retinaldehyde or Retinyl Palmitate, all Vitamin A or Vitamin A derivatives except Beta Carotene. These ingredients are mostly found in potent anti-aging products, but there are also anti-acne products that contain these ingredients, especially since they help with help minimize the discoloration associate with acne-scarring.

It goes without saying that pregnant women should only use prescription strength acne products if your doctor gives you the green light.

An important point to consider: You skin becomes more sensitive to the sun during pregnancy. Medicated ingredients carry a risk of causing a reaction together with UV light, so now you have to be even more careful to protect yourself from the sun when you use medicated products.

Which JUARA products do I use now that my skin is so dramatically different from before pregnancy?

Gentle Cleansing
I always knew based on other people's testimonicals that our Rice Facial Cleanser is suitable for all skin types, now I really know it first-hand. I loved our cleanser back when I had dry skin and I love it now that I have oily skin. It's simply a great, effective, gentle cleanser. Can't live with out it!

Oil-free moisturizers with anti-aging benefits
I realize it’s hard to find a moisturizer that is suitable for oily skin AND also has real anti-aging benefits. Our oil-free Sweet Black Tea & Ginger Mattefying Moisturizer is it for me. It has just the right amount of hydration with Hyaluronic Acid, it feels light and really does give you a nice matte finish. The ingredients are natural and give anti-aging and oil-balancing benefits.

Deep cleansing clay masks
Now that I have such problematic skin, I absolutely love our Milk & Red Sandalwood Facial Mask. It gives my skin clean, matte look and also calms down some acne-related blotchiness, while acne-bumps seem much less noticeable after only 1 treatment. BTW, this mask is also great as a natural spot treatment. Just mix a little bit of powder with a drop of water, create a paste and put it on the pimples.
-YOSHIKO ROTH-HIDALGO

Coming Together - Metta Murdaya

One of the favorite things I enjoy most owning and running a business is meeting interesting, motivated, passionate women who are inspired by something they do or have created. Sometimes they're more quirky characters, like a woman I had met at a tradeshow who cultivated dirt and insisted on giving me her business card that had a bag of dirt attached to it (she was so enthusiastic!) while others may circle the world of entrepreneurs - jewelry designers, fragrance makers, tech company founders, independent consultants, and more. But not only do I find who I meet is interesting, but sometimes it is how I meet them is that is special.

Earlier this year, a journalist, Karen Zusman, was writing a story for Organic Beauty magazine about Indonesian spa tradition and she was looking for people well versed in Indonesian beauty rituals. Through this, my name was passed to her through Kim Collier, the lovely, highly knowledgeable owner of the spa/bodycare line Jamu, (thanks Kim!) along with Susan Jane Beers - the author of the book "JAMU: The Ancient Art of Herbal Healing," who has written, to my knowledge, the only comprehensive, pleasantly informative, and easy to read book about the JAMU tradition in English. Needless to say, back in the early and pre-JUARA days, I devoured the book, using it as an inspiration, along with other more technical books in Indonesian. I've even given the book to the beauty editors of magazines, in hopes they'll also fall in love with and understand the richness and beauty of Indonesian herbal and beauty tradition. (That's why JUARA is so authentic - it's really that amazing back home!) I have never met Susan before, as I knew she doesn't reside in the US, but through the connection of this article, Susan reached out to me, which suprised me, yet made me really happy. And so I find out, lo and behold - she resides in Singapore, a place I go to every year in my transit to Jakarta! So 6 months after email correspondence with the author of the book who I have always held dear, we met for coffee at a cafe in Singapore. How global. We had so much to talk about - her life is so different than mine now, but how how common interests can bond. And just last week, I was in Indonesia again, and again, we were able to connect, 6 months after our first meeting, this time in a Thai restaurant in Jakarta. We had a great time and I so enjoyed speaking with her, which is a nice reminder that despite my hectic days in NY, where connections with people often stem from convenience of schedules, that sometimes people can bond over space/time from common passions. It's really refreshing. So, we part until our next meal together... I wonder where in the world that may be, but I'm looking forward to it!

Susan's book, JAMU: The Ancient Art of Herbal Healing is available at www.amazon.com here.
Tidbits of the article in Organic Beauty can be seen here. For all JUARA press, visit: www.juaraskincare.com/press.php
-METTA MURDAYA

Ingredients for Healthy Skin AND Healthy Singing! – Michael Montalbano

We at JUARA talk all the time about the hyaluronic acid contained both in our Tamarind Tea Hydrating Toner and the new Sweet Black Tea & Ginger Mattefying Moisturizer. This active water-binding ingredient is found naturally in many places, including the seed of the tamarind fruit, but what you may not know is that it occurs naturally in our bodies too! Crazy, right?

You know what's even crazier? The amount of hyaluronic acid your body naturally produces can affect the human voice in singing. I personally have gotten very interested in the study of vocal pedagogy over the last few years, finding out how the human voice physically works and how it applies to singing instruction. I never expected to find mention of this JUARA ingredient in my vocal studies!

When you use your voice, your vocal cords slam together and move apart hundreds of times per second. That can cause a lot of damage to those tiny folds of skin if they don't have some defense against fatigue and injury. The superficial layers of the vocal folds are where most ordinary vibration occurs, and they are also where hyaluronic acid is found. Essentially, hyaluronic acid helps your vocal cords bounce back to their original shape, avoiding injury and disfiguration.

*Quick sidebar: Hyaluronic acid is also contained in the human eyeball. If you want to feel first-hand how it helps your body bounce back, close your eye and press gently on it with your finger. When it returns to its original shape, that’s partially due to the hyaluronic acid at work!*

Different people are born with different levels of hyaluronic acid (along with many other varying components in the anatomy of their vocal cords). Generally, those born with more hyaluronic acid in their cords have more resilient voices that can stand up to more pressurized singing and still resist injury. This component contributes to reasons why some people are more predisposed to have bigger, heavier voices naturally. They can sing with somewhat more weight in their voices without wrecking the instrument. Of course, they still can't go crazy and start singing with no regard for vocal health, but it does mean that they can get away with a little bit more than those with less hyaluronic acid ;-).

So what do we do with this information? Start chugging JUARA toner and singing our faces off? Well, not only would that be a rather expensive drink ($27 per bottle is a bargain when you're using one pump per application on your skin, but gets a little pricey for a drink...), but it also probably wouldn't change the amounts of hyaluronic acid your body naturally produces in the vocal cords. Drat!

We do, however, now have some fun information on how one of JUARA's star active ingredients plays a part in many stars of the entertainment industry. Remember, though, just because someone has a slightly more resilient anatomy doesn't mean it's not important to sing healthily in order to have a lasting instrument!

-MICHAEL MONTALBANO (JUARA CUSTOMER SERVICE/NY-BASED SINGER/ACTOR)